Category Archives: Internet Marketing

Is Instagram the NEW “news”? Mayweather, Miley and The Economist.

Is Instagram the NEW “news”? Mayweather, Miley and The Economist.

Not watching TV has some disadvantages.  Like, I didn’t know that Miley Cyrus was Hannah Montana until yesterday (!)…I know right?! I’ve never actually watched the much talked about performance but feel as if I ‘get it’ having seen the pictures and non-stop commentary on the social networks. Now that you’ve finished shaking your headContinue Reading

Never Market Again (Almost) – 10 Sure Fire Ways to Grow Your Referrals

Never Market Again (Almost) – 10 Sure Fire Ways to Grow Your Referrals

Business is all about processes, frameworks, long emails, meetings, conference calls and spreadsheets that look like a ski slope. Or is it about relationships; all about relationships. Is what we’ve learned in those straight lined business books really just mechanisms to support and assist relationship building? Two years ago a colleague met up with meContinue Reading

My secret sauce – How to work out your websites return on investment

My secret sauce – How to work out your websites return on investment

In 2012, more than ever, knowing what your return on investment will be on your digital marketing strategy is crucial. Gone are the days when the finance director would sign off on an online marketing budget year on year without being able to measure success. Why? Because many companies didn’t see a return and no-oneContinue Reading

The Top 20 Web Resources in 2012 (so far…!)

The Top 20 Web Resources in 2012 (so far…!)

Web applications have become the love of my life (honestly). I mean, why install it on your computer if you can use it in the cloud for free or a fraction of the cost? So, with Spring in the air, (never mind the rain) I thought I’d share the love and give you: …drum roll…Continue Reading

Zero to 2,000% in 30 seconds (Ok..30 days)

Zero to 2,000% in 30 seconds (Ok..30 days)

Technology and its impact on the online business space continue to move at a tremendous pace. There exists a plethora of strategies, technologies and approaches that businesses use to effect a positive change. However, in 2011 many of these strategies or their implementation still just do not work. For every 10 campaigns that work andContinue Reading

Do you even need a website to start selling online?

Do you even need a website to start selling online?

The connotation of the term ‘e-Commerce’ is that a retailer has launched their own website off which to trade. However, the set-up and launch of a website requires a fair bit of housekeeping…before you can get up and running and making money! Domain names, hosting, site design, and tests must all be sorted before yourContinue Reading

Is Pay Per Click and Google Adwords Dead?

Is Pay Per Click and Google Adwords Dead?

Certainly not! Here are some questions featured in “Making Money Magazine” that we took the time to answer {1] PPC has now taken its place as a reputable advertising channel. What advice would you give to a small business that was thinking of getting into PPC for the first time? It’s really important to getContinue Reading

The Good, Bad & Ugly of Business Planning for Online Start-ups

The Good, Bad & Ugly of Business Planning for Online Start-ups

As the old saying goes “If you don’t plan then you plan to fail” and this is never truer than with internet based businesses. The good news is that you don’t need to be a genius to get it right but by following a few simple rules, who knows, you could be the next dotContinue Reading

Resession Proof Your Online Business – For Real

Resession Proof Your Online Business – For Real

Firstly let’s get the facts out of the way. Not everyone is being affected by the looming axe of the credit crunch; just ask High street fashion chain Peacocks who recently announced record profits. The recession-friendly store revealed that its online sales had increased by 108% over the last year. No, that wasn’t a typo, not 10.8%Continue Reading

What Online Marketers Don’t Want You to Know

What Online Marketers Don’t Want You to Know

Much is touted around the internet and various marketing forums about the latest and greatest way to promote your website. How to get tonnes of traffic, create riches online and in 6 months be able to retire to a remote island in the Indian Ocean and run your business from your laptop on a beachContinue Reading

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