A good friend of mine shared some of what is referred to as the “Beliefs of Excellence” used in NLP (neuro-linguistic programming – find out more here). Upon examining them for some time I realised that there are many similitude’s one can draw to the web and how it’s used.
To explain what I mean let me jump right into it with 7 quick examples.
“You cannot not communicate”
Online, unless you’ve done this deliberately, you or your business will quite likely be found. The Google results page is now multi-media, so no longer boring text based web pages but photos, videos and social media links. So it’s difficult to not communicate what you’re doing online, the question is “are you happy” with what’s being communicated. Search and see…
“People process all information through their 5 senses”
When your webpage, blog or social media page is visited people will digest the information presented in different ways. You obviously cannot satisfy everyone, but make sure you’re catering to your target audience and what they’d expect to see. Everyone else doesn’t really matter.
“There is no failure only feedback”
Google Analytics will not hesitate to feedback where you’re going wrong, be that visitors, bounce rate, exit pages – whatever. The key thing is to make sure you use that data and take action… today, how about that?
“If you always do what you’ve always done, you’ll always get what you’ve always got”
Not getting enough sales, downloads, visits, ad revenue or sign ups? Well guess what, unless you move the steer of your project in another direction, very little will change.
“Every behaviour has a positive intention”
Believe it or not, when people go to your website it’s not to have a moan or critique but to fulfill some kind of positive action. So why not do all you can to enable them to do that and take feedback constructively.
“Modelling excellence leads to excellence”
Your opinion, unless you’ve already demonstrated expertise in your exact field may count for very little. It’s a good idea, even though rarely done to model your online business against what you know is already doing well. Technology today allows us to mimic the big boys at a fraction of the cost
“Choice is better than no choice”
Everyone sees things differently so try not to assume that your visitors will use your website like you do. If there’s an important action you want them to take on your page (download, sign-up etc) then give them more than one way to complete that action.