Sometimes, to focus, you’ve got to move away from the target

Sometimes, to focus, you’ve got to move away from the target

If your problem persists, your perspective needs to shift!

So it’s 2013 and for most of us we’re back into the full swing of things. Back on the treadmill, back to the grind and for a lot of people – backs against the wall.

With the recent news in UK of HMV and Jessop’s going into administration it’s almost as if we are desensitised to the inevitability of our economy going further into decline.

But, and it’s a big but – this is where you come in. We need entrepreneurs more than ever because we all know that successful small businesses are the life blood of our economy. However, a lot people, those you may know, or maybe you reading this email for some reason just can’t make it happen. Be it a new project, a new business or a new element to their existing venture.

I’d like to suggest that this time around you take a new perspective on your challenges at the top of the year. Because if you don’t then you’ll simply set yourself up for another year where you didn’t quite make it happen.

Now I’m not going to tell you how to overcome your challenges, only you can work that out, but I’d like to give you some tools to help you work it out.

So here are 3 things you can do that will really make a difference:

  1. Take an honest look at why you’re doing / starting the project or venture you have on the table. Are you doing it for the money or to really add some value to whoever your customers or clients are?  This year, people are going to want products and services from people who are genuine, not people who just want to make a quick buck. The consumer sense of excellence has heightened and can tell genuine from hustler – Which one are you?
  2. Think objectively. Most people are ‘married’ to their idea or regard it as their ‘baby’. We attached emotionally charged terms to what should be an objective – Creating a successful business. This doesn’t remove passion, just emotion. So get some third party advice from someone in business who doesn’t know you that well. If you’re not connected with someone through the social or business networks who you can reach out to, then feel free to ask me. Just expect an honest response. 
  3. Having thought ‘why’ you’re doing this project / venture you now need to look at the ‘what’. That is, ‘what’ are you trying to achieve. Some businesses have a ‘see how it goes’ approach which sometimes works by accident but can equally not work by accident. It’s OK to want to just have something that ticks over and pays the bills and it’s also OK to want you venture to change the world. Just focus on one or the other and be sure about it.

As with most things in life the application of knowledge is more valuable than the dictation of knowledge.

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